Dear colleagues,

At this moment, my heart is brimming with excitement, and I feel compelled to share my joy with all of you.

On February 20, TCL officially signed a contract to become Worldwide Olympic Partner. This unfolds a brand new chapter in TCL’s grand strategy of globalization. We will not only explore the global market and build a global operating system but also profoundly integrate into global culture. By merging technology and sports, we will promote global exchange and innovative cooperation, generating greater worth and potential for the world.

What motivated TCL to partner with the International Olympic Committee (IOC)? The decision is rooted in three TCL dreams: the Olympic dream, the globalization dream, and the technology dream.

The Olympics has held a unique emotional significance for many generations of Chinese people. Back in those days, China was once left behind by the Olympics. However, all these moments were happening: the moment when Xu Haifeng won China’s very first Olympic gold medal in 1984, the moment when the women’s volleyball team created a legend with their fighting spirit, etc. These have brought China back into the Olympic limelight and have been radiating positivity ever since.The Olympic spirit has always been an inspiration to TCL in becoming the most loyal partner of sports: from the Chinese Women’s National Volleyball Team to the Chinese Basketball Association (CBA); from the International Basketball Federation to the NFL and the America’s Cup, etc. For the past 30 years, TCL has been walking hand in hand with sports across the globe. It has been a long-held dream of mine to become a global Olympic partner, a position that has always been occupied by well-known international brands. TCL’s success in securing the role showcases our determination to achieve global leadership. The Olympic spirit of “Faster, Higher, Stronger, and Together” coincides with TCL’s company culture of change, innovation, and excellence, as well as our commitment to inspiring greatness.

As the world’s largest sporting event, the Olympic Games serves not just as a competition arena for athletes from various countries, but also as a stage for global cultural exchanges and technological collisions. This is also TCL's global dream. Over the past 40 years, TCL has consistently maintained a global vision and mindset. In 1999, TCL set foot outside the country. As we strive to achieve our global dream, we have faced setbacks and failures, yet our ambition to develop TCL into a Chinese multinational enterprise has never wavered.In pursuit of global leadership, we are constructing global industrial chains, deepening our localized operation strategies, and cultivating our global operation capabilities and brand influence, so as to become a truly world-class company. By leveraging the Olympic platform, we can better serve the global consumers and boost the confidence of our global partners.

Technology is where TCL's assurance of achieving the Olympic and globalization dreams is rooted. Without possessing core technology, a company can never call itself a genuinely globalized company. Today, the Olympic Games stands as a veritable witness and presenter of global technological advancements. As IOC President Thomas Bach said, technology is not only a tool for the development of sports, but also an important force driving the globalization, rejuvenation and sustainability of the Olympic Games. TCL's role as Worldwide Olympic Partner presents us with leverage this as a motivation to continuously elevate our technological innovations and enhance original innovations. It is essential to empower sports with technology and connect the world through sports. We will improve services for athletes with better smart products and technology, while also creating an immersive experience for worldwide users with new displays, ushering the Olympic Games into a brand new chapter of technology.

The partnership with the Olympics is a proud accomplishment for TCL and signifies an important milestone in the company’s journey. Looking back at the history of the Olympic Games, it has only collaborated with distinguished companies as its global partners. Many successful multinational companies have managed to reach new heights with the Olympic platform and shared empowerment. TCL is honored to be part of the Olympic Games’story. We will cherish this privilege and contribute to making the Games even more spectacular, while keeping the Olympic spirit alive.

Tomson Li

Founder and Chairman of TCL

February 20,2025